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Marking guide 市场营销评分标准

发布日期:2016-12-19     [Report代写]      来源于:代写essay
导读:Marking guide Student Name: ___________________________ Student ID: __________________ Assessment Criteria Criteria Weighting Earned Mark (1) Discuss the various e-service innovation tools been implemented by Shohoj Limited to introduce e-

Marking guide

 

Student Name: ___________________________ Student ID: __________________

 

Assessment Criteria Criteria Weighting Earned Mark

 

(1) Discuss the various e-service innovation

 

tools been implemented by Shohoj

 

Limited to introduce e-ticketing and

 

home delivery.

 

Clearly explains the e-service innovation tools

 

and the theory is used to answer the question

 

with additional academic resources.

 

3

 

(2) Explain the tactical services marketing

 

mix and the strategic marketing process

 

used by Shohoj Limited to deliver the eservice innovation.

 

Tactical services marketing mix and the

 

strategic marketing process clearly identified

 

and demonstrates a detailed discussion. The

 

theory is used to answer the question with

 

additional academic resources.

 

3

 

(3) How does e-service innovations differ

 

from traditional service marketing

 

Systematically and methodically compares eservice innovations versus traditional service

 

marketing. The focus with reference to a

 

range of sources including theoretical

 

knowledge and literature as appropriate.

 

3

 

References

 

- Skilful use of high quality, credible, relevant

 

8 or more academic sources to develop

 

ideas. Accurate in-text citations and

 

references using the appropriate APA style.

 

All sources cited. Appropriate paraphrasing

 

and use of direct quotes.

 

- Excellent integration of academic

 

sources to support argument.

 

1

 

Total 10

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